MEETING GLOBAL CHALLENGES
ENVIRONMENT AND SUSTAINABILITY
Management (Planning, Design and Execution) of Diverse Marketing and Advertising Campaigns in Events with Commitment to Sustainability.
As part of this project, several awareness and sensitization campaigns were developed for the use of recycling containers and, specifically, of the yellow container for light packaging, at various events that showed their commitment to promoting recycling.
With a tent at street level during each festival or fair, the educators interacted with the participants in these events. Games and dynamics were designed to provide the necessary information on the separation at source of the different types of waste and to resolve doubts about the containers that should be deposited in the yellow bin.
